Field Notes

The journal.
Written slowly, on purpose.

Essays on branding, media, marketing and the discipline of running a serious creative practice from West Africa.

BrandingEssay 01 · 6 min

The Cost of a Cheap Logo

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MediaEssay 02 · 9 min

Why Nigerian Brands Still Under-Invest in Film

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SEOEssay 03 · 11 min

Ranking in a Country Google Barely Understands

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LeadershipEssay 04 · 5 min

Discretion is a Business Model

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DesignEssay 05 · 7 min

On Restraint: Notes from a Studio That Says No

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DigitalEssay 06 · 8 min

The Quiet Web: A Case Against Loud Sites

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